This is a poster featuring the coachbuilders Barker and Hooper, who had an office in Kashmiri Gate, Shahjahanabad (‘Old’ Delhi). Printed in the 1940s after the amalgamation of the two British coachbuilders, Hooper and Barker, the poster illustrates how Kashmiri Gate remained a hub for luxury goods and foreign manufactures even after the establishment of ‘New’ Delhi in the 1930s.
While the Second World War and the resulting ‘war traffic’ contributed to the rise of newer shopping districts like Connaught Place, the end of the war and the Partition of India raised concerns about whether Kashmiri Gate would be displaced as the primary location for European products and elite consumption. The transformation, however, was gradual and uneven. This poster serves as a reminder of Kashmiri Gate’s enduring role in Delhi’s shifting urban and commercial landscape.


